BOISE, Idaho, Feb. 1, 2018 /PRNewswire/ — Impact Group, one of the country’s largest sales and marketing agencies in the consumer packaged goods (CPG) industry, announced today that it has acquired Mingerink & Associates (Mingerink), a leading sales and marketing agency based in Grand Rapids, Michigan.

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“Mingerink’s focus on building and maintaining trust with both retailers and its clients by delivering on their promises aligns with Impact Group’s goals as a company,” said Carl Pennington, President and Chief Executive Officer of Impact Group. “As Impact Group continues to expand in order to better serve our clients and retailers, we are proud to have Mingerink join the team.”

Mingerink offers custom, multi-category sales solutions to their Midwest clients.  The company has a reputation of building brand equity and providing clients with creative strategy and collaborative planning as they market their products through several high-powered retailers. 

“Impact Group’s vision and values speak to the heart of what Mingerink has been doing since 1977. By joining the Impact Group family, we look forward to better serving and expanding our client base with equally minded associates,” said Doug Mingerink, President.

Tim Hall, Managing Director at CI Capital, added, “To better serve clients, Impact Group has been strategically expanding its retail relationships and geographic coverage. Impact Group’s acquisition of Mingerink fits well with this strategy. We are pleased with the progress the company has made and will continue to support their efforts.”

About Impact Group

Founded in 1994, Impact Group is a growing and dynamic sales and marketing agency with offices and teams spread strategically across the country. Impact Group’s innovative technology and decades of combined experience in the food broker and CPG industry enable clients to more effectively connect with retailers and drive extraordinary sales. Impact Group focuses on leading change through disruptive and innovative services including but not limited to sales, merchandising, and category analytical support to companies in the consumer packaged goods industry. A wide array of remarkable CPG industry brands with thousands of products trust Impact Group to represent their brand.

About Mingerink & Associates

Founded in 1977 and based in Grand Rapids, MI, Mingerink is recognized as market experts and trusted advisers in CPG sales and marketing. Mingerink has delivered exceptional value to manufacturers and retailers by providing innovative and effective solutions to grow sales and market share. Their entrepreneurial spirit fosters creative strategies that deliver measurable results.

About CI Capital Partners

CI Capital Partners LLC, a leading North American private equity investment firm with approximately $2.4 billion in assets under management, has been investing in middle-market companies since 1993.  CI Capital forms partnerships with experienced management teams and entrepreneurs to build substantial businesses through add-on acquisitions, organic growth and operational improvements.  Since inception, CI Capital and its portfolio companies have made over 260 acquisitions representing over $9 billion in enterprise value. 

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SOURCE Impact Group