BOISE, Idaho, Jan. 10, 2018 /PRNewswire-iReach/ — Boise Local Marketing recently launched a blog and resource section of their web site offering businesses information for acquiring local customers. With a recent analysis of the Boise marketplace, Boise Local marketing quickly saw that the majority of local businesses were under utilizing resources available for reaching target clients.«In the Boise marketplace it is critical for businesses to build a solid local presence complete with local profiles and reviews that allow consumers to easily find them online or with mobile searches», said Merit Wayne, copy writer and social media specialist at Boise Local Marketing.

The Boise Local Marketing web site offers a continuously growing local marketing Blog with insightful information for local businesses pertaining to reaching a targeted local consumers. Either because of time or available resources, there are a large number of tools and resources businesses are not actively using that can create substantial growth. At Boise Local Marketing, the goal is to employ every industry specific source available to boost traffic and sales for clients.

«Boise is a unique market and one of the fastest growing communities in America. It is important to understand buyer personas and purchasing behavior to capture a large segment of the growing population», states Ken Thorley, head of research and local market analysis. With mobile searches on the rise it is now more important than ever to put a business in front of local consumers.

The value of quality business and product reviews has grown substantially in the past year with five star reviews creating substantial growth and sales for local businesses. Consumers now have the ability to research the value and quality of local establishments before ever interacting with them. For many Boise businesses, the first interaction with a potential customer is their Local Business Profile through sites like Google, Bing, Yelp and Merchant Circle to name a few.

Creating robust local business profiles, acquiring high rated reviews and building profiles on hundreds of local business directories can improve local searches on both mobile devices and PCs. Building profiles on a few well-chosen sites can also increase Google organic search ranking and have a greater impact on a business than just local traffic.

It is clear that businesses in Bose could employ far more resources for generating traffic than most are currently using. In a fast growing market, it is imperative that a business uses every resource available to stay in front of their competition and reach their targeted client.

Boise Local Marketing is a Boise, Idaho based marketing firm focusing on increasing walk-in and neighborhood traffic for local businesses.

Media Contact: Merit Wayne, Boise Local Marketing, 208-908-0053, [email protected]

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SOURCE Boise Local Marketing